09-02.00 鈥� Policy on Sponsorships of Towson 黑料传送门 by External Entities

  1. Policy:

    This Policy establishes guidelines for creating sponsorships of Towson 黑料传送门 by corporations/entities, non-profit organizations, and individuals external to the 黑料传送门, regardless of the value of the sponsorship. The Division of 黑料传送门 Advancement will create and maintain the central database of sponsorships. This policy excludes Auxiliary Services, Athletics and Student organizations. This policy is intended to: 1. Support the 黑料传送门鈥檚 mission and safeguard the integrity of the 黑料传送门鈥檚 brand; 2. and to protect the 黑料传送门 from misrepresentation of its name and harm to its reputation.

  2. Purpose:

    This Policy is designed to provide guidance to 黑料传送门 units seeking additional sources of revenue for events, activities, projects and programs; allow for the acceptance by Towson 黑料传送门 of sponsorships as an additional source of revenue generation as support for TU programs/projects; prevent conflict of interest and ensure compliance with 黑料传送门 policies; establish a process to ensure appropriateness, consistency, and coordination of effort 黑料传送门-wide regarding Sponsorships.

  3. Definitions:

    1. 鈥淓xternal Entity鈥� is a corporation or other legal entity which is not a part of Towson 黑料传送门 or the 黑料传送门 System of Maryland, including but not limited to; non-profit organizations and/or individuals.

    2. 鈥淚n-Kind Sponsorship鈥� is an External Entity鈥檚 provision of goods or services to support or enhance a 黑料传送门 event, activity, project or program in return for the External Entity鈥檚 name being associated with the event, activity, project or program (i.e., recognition as a sponsor).

    3. 鈥淔unded Sponsorship鈥� is an External Entity鈥檚 provision of funding to support or enhance a 黑料传送门 event, activity, project or program in return for the External Entity鈥檚 name/logo being associated with the event, activity, project or program (i.e., recognition as a sponsor).

    4. 鈥沦辫辞苍蝉辞谤鈥� is an External Entity that provides sponsorship for a 黑料传送门 event, activity, project or program.

    5. 鈥沦辫辞苍蝉辞谤蝉丑颈辫鈥� is a Funded Sponsorship or an In-Kind Sponsorship. As the sponsor receives benefits from market exposure and association with the 黑料传送门, a sponsorship is not a donation or private grant, and may not be eligible for charitable income tax receipts.

    6. 鈥淏别苍别蹿颈迟蝉鈥� are any item or service provided to a sponsor in return for the sponsorship of a 黑料传送门 activity, event, or program. Examples may include, but are not limited to; acknowledgment, event tickets, food and beverages, merchandise, or access to 黑料传送门 services (i.e. meeting rooms, job boards, etc.).

    7. 鈥淣on-Qualified Sponsorship鈥� is a sponsorship where the financial, or other support, does not meet IRS guidelines for qualified sponsorship payments and would not be exempt from Unrelated Business Income Tax (UBIT).

  4. Responsible Executive and Office:

    Responsible Executives:
    Vice President of 黑料传送门 Advancement
    Assistant Vice President of 黑料传送门 Promotions & Events

    Responsible Office:
    黑料传送门 Promotions & Events

  5. Entities Affected by this Policy:

    All members of the 黑料传送门 community (faculty and staff) who are involved in any aspects of acquiring Sponsorships, including but not limited to; identifying, soliciting, and stewardship of prospective Sponsors.

  6. Sponsorship Requirements:

    As a prerequisite to recognizing an outside Sponsor, the 黑料传送门 unit holding the event, activity, project or program must ensure that the Sponsorship meets the following requirements:

    1. The Sponsor must provide funding or In-Kind goods or services to support or enhance the event, activity, project or program. 

    2. All Sponsorships must comply at a minimum with this policy.

    3. All prospective Sponsorships must be reported to 黑料传送门 Promotions & Events, which will (a) notify the Development Office of the request before any contact with the prospective sponsor is made (with the exception of in-kind exchanges (e.g., with media outlets) (b) decide whether to approve the prospective Sponsor, (c) record all Sponsorships in a database.

    4. Work with 黑料传送门 Advancement/Towson 黑料传送门 Foundation on Fair Market Value (FMV) of sponsor packages

    5. Develop a Sponsorship Agreement for each Sponsorship in coordination with the Office of General Counsel, and ensure the sponsorship agreement is signed before the sponsored event, activity, project or program takes place.

    6. Seek and obtain all required approvals for the time required to ensure the Sponsorship is carried out in accordance with the terms of the Sponsorship Agreement.

    7. Any use of the Sponsor鈥檚 logos must be addressed in the sponsorship agreement. Sponsor identification and logos must always be secondary to the 黑料传送门鈥檚 branding in size and position.

    8. Sponsors must not use the 黑料传送门鈥檚 communications as a direct sales channel for their products and/or services.

  7. Responsibilities.

    黑料传送门 Promotions & Events is responsible for overseeing the planning and execution of 黑料传送门-wide Sponsorships and working collaboratively with other 黑料传送门 units to provide a resource for Sponsorship activities, managing the solicitation of 黑料传送门-wide Sponsorships, maintaining an asset inventory, and pricing and valuing 黑料传送门 assets and benefits. Requests for assistance with Sponsorships will be submitted using the Requests for Sponsorships of Towson 黑料传送门 Form. Vice Presidents, Deans, Directors, and Senior Staff of all 黑料传送门 units are responsible for enforcing this policy in their area of responsibility.

Related Policies:

None

Approval Date: 10/3/2018

Effective Date: 10/3/2018

Approved By: President鈥檚 Council

Signed By: President鈥檚 Council

How to Request the Policy PDF

This online version of the policy may include updated links and names of departments. To request a PDF of the original, signed version of this policy, email the Office of the General Counsel, .