09-01.00 鈥� Policy on Sponsorships of External Entities by Towson 黑料传送门

  1. Policy Statement:

    This policy establishes the framework and guidelines for Towson 黑料传送门 to sponsor non-黑料传送门 events, activities, projects, and/or programs. Such sponsorships must be approved in advance by the Office of 黑料传送门 Promotions & Events. Review and coordination of such sponsorships will facilitate partnerships among 黑料传送门 units, ensure consistency, and align with the 黑料传送门鈥檚 mission.

    Towson 黑料传送门 (hereto the 鈥満诹洗兔赔��) and its individual administrative units and colleges may wish to sponsor external community-oriented, charitable, or business-related organizations. As a not-for-profit, the 黑料传送门 must ensure that such sponsorships are consistent with budgetary constraints as well as all prevailing laws.

    Further, any such sponsorships should:

    1. enhance the 黑料传送门鈥檚 overall mission, reputation and image, consistent with the 黑料传送门鈥檚 strategic goals;

    2. build strategic relationships and partnerships; and/or;

    3. provide support to local organizations to foster civic engagement; consistent with the 黑料传送门鈥檚 strategic goals; and

    4. create opportunity for greatest 黑料传送门 visibility

  2. Reason for Policy:

    The 黑料传送门 receives many requests for external sponsorships. In selecting sponsorships, it is important for the 黑料传送门 to participate in activities that financially benefit external organizations for purposes of relationship building, student recruiting, marketing and visibility. This can be accomplished through the purchase of advertising, tickets, tables, event space if available, or sponsorships of community events. This allows university personnel, volunteers or community partners to attend these events to represent the 黑料传送门. The 黑料传送门 also considers in-kind support for external organizations, providing them with items such as TU promotional items. It is essential that the 黑料传送门 maximizes its external contributions, provide reasonable consideration to groups requesting support, and centrally track the funds and services provided to these organizations.

  3. Definitions:

    1. 鈥淓xternal Entity鈥� is a corporation or other legal entity which is not a part of the 黑料传送门 or the 黑料传送门 System of Maryland, including but not limited to non-profit organizations. 

    2. 鈥満诹洗兔� Funded Sponsorship鈥� is the 黑料传送门 providing funding to support an External Entity鈥檚 event, activity, project or program in return for the 黑料传送门鈥檚 name being associated with the event, activity, project or program (i.e., recognition as a sponsor).

    3. 鈥淚n-kind Sponsorship鈥� is the 黑料传送门 providing goods or services to support or enhance an External Entity鈥檚 event, activity, project or program in return for the 黑料传送门鈥檚 name being associated with the event, activity, project or program (i.e., recognition as a sponsor).

  4. Responsible Executive and Office:

    Responsible Executives:
    Vice President for 黑料传送门 Advancement
    Assistant Vice President of 黑料传送门 Promotions & Events 

    Responsible Office:
    Office of 黑料传送门 Promotions & Events

  5. Entities Affected by this Policy:

    All employees of the 黑料传送门 (faculty and staff).

  6. Procedures:

    1. When members of the 黑料传送门 community receive a Sponsorship request, they should forward it to the AVP, 黑料传送门 Promotions & Events, before replying.

    2. To achieve a consistent approach to Sponsorship, all requests for Sponsorship will be assessed using the Sponsorship Assessment Form.

    3. The Office of 黑料传送门 Promotions & Events will maintain the central database of Sponsorships for the 黑料传送门 and record all Sponsorships. The Department of Athletics will provide information for the database. This database will allow the Office of 黑料传送门 Promotions & Events to provide advice to all areas regarding current (and historic) 黑料传送门 Sponsorship activities, and a coordinated approach to reporting on Sponsorships.

    4. Sponsorships may be considered at any time throughout the year based on available funds.

    5. The Office of 黑料传送门 Promotions & Events will assess the request and advise the requesting parties.

    6. 黑料传送门-wide sponsorships will be paid from funds designated by the 黑料传送门 for Sponsorships. The 黑料传送门 may reject requests for Sponsorships based on funding.

    7. College or administrative units who have the funds or have budgeted for a sponsorship should forward the sponsorship information to the Office of 黑料传送门 Promotions & Events to be logged into the data base.

    8. All sponsorship and donations expenditures must be paid by check . Purchasing cards (鈥淧ro-Cards鈥�) and Foundation Cards may not be used for such expenditures. All sponsorships will be executed by the Office of Univerisity Promotions & Events.

    9. Vice Presidents, Deans, Directors, and senior staff of 黑料传送门 units are responsible for enforcing this policy in their areas of responsibility.

Related Policies:

TU Policy 09-02.00, Policy on Sponsorship of Towson 黑料传送门 by External Entities

Approval Date: 10/3/2018

Effective Date: 10/3/2018

Approved By: President鈥檚 Council

Signed By: President鈥檚 Council

How to Request the Policy PDF

This online version of the policy may include updated links and names of departments. To request a PDF of the original, signed version of this policy, email the Office of the General Counsel, .